And you will more than likely also have a limit imposed by your capacity to produce and create quality content online. While you might be tempted to increase the frequency of your newsletter, very often, your audience will have a current expectation regarding your periodicity. The optimal periodicity mostly depends on your audience, your topics, and, most often, what is the historical or traditionally expected frequency. There is no golden rule for optimal periodicity. One of the typical characteristics of a newsletter is its periodicity. It’s good practice to merge the calendar year of activities with your editorial calendar to guide content creation. Perhaps the easiest way to do so is by incorporating current events, seasonal changes, and holidays in your newsletter content. If you were at an event, be sure to report on your presence there and some trends you picked up. Welcome newly hired people and introduce them to the rest of your staff with a short profile and interview. Most likely, you have some real topic experts - well, bring them together and let them explain a difficult topic or a recent trend or innovation. Letters to the editor and answers to questions can be published, and are often not only exciting but are also enticing readers to start engaging as well. Frequently Asked Questions / Letters to the editorįrequently asked questions and especially letters to the editor are techniques used traditionally be newspapers. Top 10 lists are always fun and can be helpful.Ĩ. Make a list of super-valuable resources that are important and relevant to your audience. It is always heartwarming to receive praise and get recognition. However, your view and reaction to what is happening are so much more relevant and exciting for your audiences. Probably your industry already has some reputed sources who provide coverage on what is happening. Was your product used in an unexpected way? People love surprising stories, and a picture will provide you again with a tremendous shareable asset. Unexpected or refreshing usage of your product or service Interviews allow you to show not only what they do in your organization but also who they are as a person.Ĥ. You can put a face on who you are as a brand by doing interviews with your employees. Plus it allows you to put a human face on any of your activities. Add some fresh pictures and some quotes, and this is highly shareable content to help promote your online newsletter!īoth customers and colleagues alike are often curious about how things are made or how an organization works. Whether your newsletter audience is internal or external, nothing demonstrates the value of what you’re doing as well as the testimonial of an actual customer or user. So here is a list of favorite company newsletter content ideas. Sometimes you need a bit of inspiration for your newsletter content. Make sure your content is relevant and interesting.” Right.
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